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 Victorinox Legend of our time! The story

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Posts : 109
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Join date : 2010-04-04
Age : 38
Location : South Africa

Victorinox Legend of our time! The story Empty
PostSubject: Victorinox Legend of our time! The story   Victorinox Legend of our time! The story EmptyTue Apr 06, 2010 6:11 am

The company was founded in 1884. Since 1891, the company has delivered knives to the Swiss army. Their famous emblem — a cross in a shield — has been used by Victorinox since 1909. That year, the mother of founder Karl Elsener died and he named the company "Victoria" in her honor. In 1921, with the introduction of "inox" (the French term for stainless steel is acier inoxydable) into their products, the brand and name of the company became the present "Victorinox" ("Victoria"+"Inox").

On 26 April 2005 Victorinox acquired Wenger, the other official supplier of the Swiss Army knife. For now, Victorinox has announced that it intends to keep both brands intact.

In 2006 the company had a workforce of 900 employees and the brand was known in more than a hundred countries. The company currently produces about 34,000 Swiss Army knives, 38,000 multi-tools, and 30,000 household, kitchen, and professional knives per workday. Approximately 90 percent of its production is exported to more than 100 countries.

Recently, Victorinox has leveraged their brand image beyond the realm of blades into watches, writing tools, luggage (through TRG Group), and even apparel. This extension has involved licensing the use of the Swiss Army shield logo rather than production by the company itself.
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